HOW TO SHIFT FROM REACTIVE TO PROACTIVE MODE IN PHARMA DEVICE DISTRIBUTION

If you work in pharmaceutical device manufacturing—or in almost any medical manufacturing—you already know how disrupted a time we find ourselves in. We’re in the midst of an unprecedented period of upheaval as OEMs look to build supply chain resilience, address competitive pressures, nurture innovation, and bring products to market more quickly and profitably.

This is, of course, a tall order before you ever look ahead to anticipate change. Technological advancements and automation are changing everything from workflows to healthcare delivery, and businesses have to plan for them. In other words, change equals opportunity.

Up until last year, when the pandemic and its material shortages and restrictions upended long-held processes, supply chain planning was still mostly about translating market demand and managing risk to operations. While so much of the medtech industry has had its awakening in 2020, many organizations still have reactive supply chains. In other words, they’re still playing defense, dealing with supply chain disruptions and threats as they happen instead of planning ahead and being proactive….

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